In this gripping Netflix docuseries, Big Vape: The Rise and Fall of Juul traces the dramatic story of how a Silicon Valley startup with a mission to disrupt Big Tobacco became one of the most controversial companies in public health history. What began as an ambitious tech-for-good idea soon spiraled into a youth addiction crisis fueled by sleek marketing, influencer culture, and a disregard for consequences.

This trailer teases the high-stakes, behind-the-scenes saga of Juul Labs — from its billion-dollar rise to the regulatory firestorm that followed when teen vaping rates exploded. Viewers will hear firsthand from company insiders, public health experts, and former users whose lives were altered by the vaping epidemic.

Why This Video Matters:
This film is an urgent reminder of how quickly innovation can be weaponized when profit takes precedence over purpose. Learn how the promise of harm reduction morphed into a global health crisis.

Key Topics Covered Include:
✔️ How Juul marketed itself as a disruptor of Big Tobacco
✔️ The explosive rise of youth vaping fueled by influencer campaigns
✔️ The public health backlash and legal battles that followed
✔️ The ethical dilemmas behind tech-driven health products