In this eye-opening exposé, “The Entire Rise and Fall of JUUL” traces the explosive journey of how two Stanford grads set out to reinvent smoking — and ended up igniting one of the biggest public health controversies of the decade. What started as a mission to help smokers quit transformed into a youth vaping epidemic that rocked schools, families, and regulators nationwide.

This video breaks down JUUL’s rags-to-riches-to-infamy story: from its billion-dollar valuation, sleek marketing, and Big Tobacco backing to government crackdowns, lawsuits, and devastating public backlash. You’ll learn how JUUL’s marketing tactics, youth-focused culture, and viral online presence led to millions of teens getting hooked on nicotine — and the consequences that followed.

Why This Video Matters:
It serves as a cautionary tale about the unintended consequences of tech-for-good ambitions, manipulative marketing, and regulatory oversight failures.

Key Topics Covered Include:
✔️ How JUUL dominated the e-cigarette market within 3 years
✔️ The infamous “Vaporized” campaign and influencer marketing tactics
✔️ How JUUL fueled the teen vaping crisis and its fallout
✔️ The FDA’s 2022 market ban and 2024 reversal
✔️ Billions in lawsuits, Big Tobacco deals, and JUUL’s future uncertainty